Chad Meyer, co-founder and CEO of Soutirage, grew up fully immersed in the dynamic culture of the Napa region; from an early age he pruned vines, washed barrels, and drove tractors for pocket change. Chad's father, Justin Meyer, founded Silver Oak Cellars in Oakville, CA in 1972, a pioneer winery in the burgeoning Napa Valley region.

With Soutirage, Chad strives to build upon this family legacy of excellence, combining his entrepreneurial vision with his lifelong passion for wine. Meyer Family Office, which Chad co-owns and manages, is a business that starts businesses. In addition to Soutirage, Meyer's current projects include The Lux Productions, LLC, a lighting design and full-service event production company; and G, an ultra-exclusive wine club.

Chad's vast wine knowledge is informed by the producer side, the financial side, and, of course, the enthusiast side. When he isn't working (and even when he is), Chad loves to travel, whether by train, Airstream trailer or small aircraft. An accomplished pilot-he had a pilot's license before a driver's license-Chad and his wife Aimee have flown all over the western United States.