We created Soutirage Primeur to reward our most loyal customers with an unparalleled level of service and amenities, and to show our sincere thanks for entrusting us with their wine lives.
CHADWICK MEYER FOUNDER
SOUTIRAGE PRIMEUR
Soutirage Primeur is a loyalty program designed to benefit our top clients. Each year in January, we extend a private invitation to a maximum of 150 people, worldwide, for the year’s membership. Our suite of complimentary Soutirage Primeur services reward our most significant clients in ways that bring real value to their wine lives and cellar-building goals.
what primeur
MEANS FOR YOU
Recommendations and assistance in planning an extraordinary wine experience
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Our proprietary cellar-management and wine-life app
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Unparalleled early access to rare wines and spirits
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Anywhere within the Continental U.S. for full pallets of wine purchased through Soutirage
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With custom goals set by color, region, variety, age, type and budget
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Managing a collection is a full-time job. That’s what we do.
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Wine Experiences
Your Soutirage team will help you envision and create extraordinary wine experiences. All Soutirage service fees are waived for our Primeur clients. Truffle hunting in Piedmont, a private dinner at a Bordeaux First-Growth, a guided tasting with 20 of your closest friends, or a philanthropic event for 500… we’ll open doors around the world.
Cellarbook
Managing a collection is a full-time job. That’s what we do. All Soutirage service fees for Cellarbook Digital Maintenance and Onsite Inventories are waived for our Primeur clients.
First Look
Soutirage Primeur members receive unparalleled early access to rare wines and spirits, whether highly allocated current releases or exceptional finds sourced from private cellars. As an additional service, we will extend a 24-hour courtesy hold on certain highly-allocated recommendations.
Complimentary Full-Pallet Shipping & Storage
Up to twice per year and as individual state alcohol shipping laws allow, we will ship your full pallets of Soutirage wine in refrigerated trucks to any location within the Continental U.S., free of charge. Additionally, we will waive any consulting fees for a Soutirager to travel onsite and personally install your wines, perform a physical inventory and organize your cellar. Pending delivery, we will provide complimentary storage in our state-of-the-art, barcode-driven, temperature-and humidity-controlled warehouse.
Soutirage Wine Plan
Common ground. Transparency. Mutual understanding of concrete goals. Developed in collaboration with your Soutirage Wine Advisor, your Soutirage Wine Plan provides a road map to help us refine every recommendation. All Soutirage service fees are waived for our Primeur clients. Through Cellarbook, you can watch your collection grow across multiple locations, including Soutirage Storage and pending orders.
Your Dedicated Advisors
Enjoying your wine should be an effortless pleasure. We will work with you, your chef, estate manager, ship’s captain, or personal assistant to help ensure you get the most enjoyment from your collection. All Soutirage service fees are waived for our Primeur clients. We will actively manage your collection both onsite and through Cellarbook, making daily wine recommendations, suggesting proper decanting times, creating custom food pairings, providing advice on restaurant wine lists, and managing corporate and private wine gifting.
