Chad, co-founder and CEO of Soutirage, grew up fully immersed in the dynamic culture of the Napa region; from an early age he pruned vines, washed barrels, and drove tractors for pocket change. Chad’s father, Justin Meyer, founded Silver Oak Cellars in Oakville, CA in 1972, a pioneer winery in the burgeoning Napa Valley region.
With Soutirage, Chad strives to build upon this family legacy of excellence, combining his entrepreneurial vision with his lifelong passion for wine. Meyer Family Office, which Chad co-owns and manages, is a business that incubates start-ups. In addition to Soutirage, Meyer’s current projects are focused on G, a singular private wine club.
When he isn’t working (and even when he is), Chad loves to travel, whether by train, Airstream trailer or as the pilot of his own small aircraft.